Insurance agents pushing customers to a new roof prematurely? - Certified SoftWash Roof Cleaning

Troy Layman · Lead Tech

Insurance agents pushing customers to a new roof prematurely?

John Aloisio · SoftWash Systems 5-Star Professional

We do them all the time. If required to come off immediately, we spray then rinse with garden house pressure and then spray another coat on and leave it. A good rinse will take about 85-95% of the moss off. If you offer a warranty, the insurance company is usually good with that. Obviously charge accordingly, but it will still be much cheaper than a new roof. Take a few really good before and afters for the homeowner to send to the insurance company, with your invoice, so they know it was completed by a professional. Never had a problem.

Brandon Vaughn · SoftWash Systems Pro Staff

Insurance agents can be huge allies in this type of work. We regularly get work from several. We offer our written warranty, which oftentimes satisfies the agent. If not, as John says above, you can rinse the roof for a more immediate result.

Jeffrey Kirby · SoftWash Systems Authorized Professional

Add to that--provide the technical bulleting from ARMA on asphalt shingle roof cleaning. And when you have an agent or 2 in your quiver, provide them a referral to the homeowner. Nothing says that the homeowner cannot change insurance agents.

Tim Teed · SoftWash Systems 5-Star Professional

That roof is fine. Many years left. I would have no problem telling homeowner he has many years left. We just had something similar for a cedar roof that was in much worse shape. Allstate was satisfied with a signed contract that we would clean because we weren't sure if we could clean due to weather. If the homeowner is a good customer, the agent will go to bat for homeowner. If not shop for new agent.

Spencer Zeman · SoftWash Systems Certified Applicator

Being from the PNW we routinely do roofs much worse than that and have no issues with insurance companies. It's all in the pitch and information packets you provide. They often scare the homeowner with threats of canceling policy or not allowing a sale to proceed (more frequent). We have a packet we distribute via email with videos of us cleaning roofs, before afters, and a 1 year warranty that all growth will be gone and stay gone. Typically after the initial treatment the moss shrinks to about 1/3rd of the size and is brown and our customers can't believe how effective it is.

BTW we never rinse and we never broom or physically remove the moss or debris. If it doesn't come off with a blower the treatment will take care of it.

Bob Riddick · SoftWash Systems 5-Star Professional

We have had several customers contact us needing their roofs cleaned in the next THREE DAYS or their insurance company would not renew their policy.

It's rare that an agent or adjuster would make a personal appearance for a policy renewal. Not all insurance companies are the same, I guess.